Last updated: September 30, 2026
PICO Chemical (“PICO,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit picochemical.com (the “Site”), submit a request, subscribe to communications, contact us, or otherwise interact with our business.
Information We Collect
Information You Provide
We may collect information you provide directly to us, including:
- Name
- Company name
- Company city and state
- Email address
- Phone number
- Product name or product interest
- Requests for safety data sheets, technical data sheets, product information, samples, quotes, or technical support
- Information included in messages, questions, applications, or other communications
- Email subscription and marketing preferences
We may collect this information when you submit a website form, request information, subscribe to our newsletter, contact us by email or telephone, or otherwise communicate with PICO.
Please do not submit confidential or sensitive personal information through a general website form unless PICO specifically requests it and it is necessary for your interaction with us.
Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect information about your device and use of the Site, including:
- Internet Protocol address
- Browser type and version
- Device type and operating system
- Approximate geographic location
- Referring and exit pages
- Search terms or advertising sources that directed you to the Site
- Pages, products, and content viewed
- Links and buttons clicked
- Date, time, and duration of visits
- Form interactions and conversion events
- Advertising, cookie, and device identifiers
- Information about how you interact with the Site and our advertising
We may collect this information through cookies, tags, pixels, web beacons, log files, local storage, and similar technologies.
How We Use Information
We may use information to:
- Respond to questions, product inquiries, quote requests, and document requests
- Provide product information, safety data sheets, technical data sheets, samples, technical support, and customer service
- Communicate with customers and prospective customers
- Understand product, application, and service requirements
- Develop, formulate, manufacture, and recommend products and services
- Operate, maintain, secure, and improve the Site
- Analyze Site traffic and visitor interactions
- Measure advertising and marketing effectiveness
- Attribute inquiries and other conversions to advertising campaigns
- Create and manage advertising or remarketing audiences
- Support conversion modeling, reporting, automated bidding, and campaign optimization
- Maintain business and customer records
- Detect fraud, misuse, security incidents, or technical problems
- Comply with legal obligations and protect our rights
- Send marketing communications where permitted by law and consistent with your preferences
Cookies and Similar Technologies
Cookies are small files placed on your browser or device. We and our service providers may use cookies and similar technologies to operate the Site, remember preferences, analyze Site traffic, measure advertising performance, and support advertising or remarketing.
These technologies may include:
- Necessary technologies used for website operation, security, and form functionality
- Analytics technologies used to understand Site traffic, visitor activity, and website performance
- Advertising technologies used to measure advertising results, attribute inquiries to campaigns, create audiences, and deliver or evaluate advertising
- Functionality technologies used to remember preferences and improve website features
Most browsers allow you to block or delete cookies through their settings. Blocking cookies may affect certain Site functions and may limit our ability to measure Site activity accurately.
Google Analytics and Google Advertising Features
We use Google Analytics 4, Google Ads, and related Google advertising and measurement services.
We may enable Google Analytics Advertising Features, including Google Signals, demographics and interest reporting, advertising reporting, remarketing, audience creation, conversion measurement, and integrations between Google Analytics and Google Ads.
PICO and Google may use first-party cookies or identifiers, such as Google Analytics cookies, together with Google advertising cookies and other Google identifiers to:
- Measure Site activity and advertising performance
- Understand whether an advertisement contributed to an inquiry or other conversion
- Produce aggregated demographic and interest reporting
- Support cross-device measurement
- Create advertising and remarketing audiences
- Perform conversion modeling and attribution
- Improve automated bidding and campaign optimization
When Google Signals is enabled, Google may associate information collected from the Site with information from visitors who are signed into their Google accounts and have enabled applicable advertising-personalization settings. Google provides PICO with aggregated reports and audience information rather than information that directly identifies individual Google users.
Information collected through Google services may be processed by Google in the United States and other countries.
You can learn how Google uses information from websites that use its services at:
https://policies.google.com/technologies/partner-sites
You can manage Google advertising personalization at:
https://adssettings.google.com
You can opt out of Google Analytics measurement by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
User-Provided Data and Enhanced Conversions
We may use Google Analytics user-provided data collection, Google Ads enhanced conversions, and related advertising-measurement features.
When you submit information directly to PICO, certain supported contact information, such as your name, email address, phone number, and address information where provided, may be normalized and protected using the SHA-256 one-way hashing algorithm before being transmitted to Google.
Google may compare the hashed information with hashed information associated with consented, signed-in Google users to determine whether an advertisement contributed to an inquiry or other conversion.
We may use this process for:
- Advertising measurement
- Conversion attribution and modeling
- Campaign reporting
- Automated bidding
- Campaign optimization
- Audience creation where permitted
Hashing is designed to protect contact information during transmission, but hashed information may still be considered personal information under applicable privacy laws.
Product inquiries, application information, document requests, and messages submitted through our forms are used by PICO and its service providers to respond to your request. We do not intentionally transmit the content of your message or other free-text inquiry to Google for enhanced-conversion matching.
We only use first-party information obtained through direct interactions with PICO for these purposes.
Email Communications
If you subscribe to PICO’s newsletter or other marketing communications, we may use your email address to send product information, technical resources, company news, and other relevant updates.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email. Unsubscribing from marketing communications will not prevent PICO from responding to an inquiry or sending necessary customer, order, safety, or service-related communications.
Embedded Content and Third-Party Services
The Site may contain embedded videos, images, forms, maps, documents, or other content provided by third parties. Embedded content may function as though you visited the third party’s website directly. Those providers may collect information, use cookies, or monitor your interaction with their content according to their own privacy policies.
How We Disclose Information
We may disclose information to vendors and service providers that perform services on our behalf, including providers of:
- Website hosting, operation, maintenance, and security
- Online forms and customer relationship management
- Analytics and website measurement
- Advertising, conversion tracking, attribution, and audience services
- Email marketing and communications
- Information technology and professional services
These providers may include Google and other analytics, advertising, website, form, and email-service providers. They may process information according to their respective terms, privacy policies, and data-processing agreements.
We may also disclose information:
- When required by law, regulation, subpoena, court order, or another lawful request
- To protect the rights, property, safety, and security of PICO, our customers, employees, or others
- In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
- At your direction or with your consent
We do not sell personal information in exchange for money. However, some privacy laws may define certain uses of advertising cookies and identifiers as a “sale,” “sharing,” or use of personal information for targeted advertising, even when no money is exchanged.
Advertising Choices
You may manage or opt out of certain interest-based advertising through:
- Google Ads Settings: https://adssettings.google.com/
- Digital Advertising Alliance: https://optout.aboutads.info/
- Network Advertising Initiative: https://optout.networkadvertising.org/
These choices may be specific to the browser or device you use. Clearing cookies, changing browsers, or using another device may require you to renew your selections.
Your Privacy Rights
Depending on where you live and the laws applicable to PICO, you may have the right to request:
- Access to personal information we maintain about you
- Correction of inaccurate personal information
- Deletion of certain personal information
- A copy of certain personal information
- Information about how personal information is used or disclosed
- An opt-out from certain targeted advertising, sales, or sharing
- Withdrawal of consent where processing is based on consent
These rights are subject to applicable exceptions and verification requirements.
To submit a privacy request, email info@picochemical.com. Please provide enough information for us to understand and process your request. We may need to verify your identity before completing it. We will not unlawfully discriminate against you for exercising an applicable privacy right.
Do Not Track and Privacy Signals
Some browsers provide “Do Not Track” signals. Because there is not currently a universally accepted standard for responding to these signals, the Site may not respond to all Do Not Track signals.
Some jurisdictions recognize browser-based opt-out preference signals, such as Global Privacy Control. We will process legally recognized signals as required by applicable law.
International Visitors
PICO is based in the United States. Information collected through the Site may be processed in the United States and other countries where our service providers operate. These countries may have privacy laws different from those in your country.
Where applicable law requires consent before certain analytics or advertising technologies may be used, we and our service providers will process information in accordance with applicable consent requirements.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, supporting customer relationships, maintaining business records, measuring advertising performance, resolving disputes, enforcing agreements, and complying with legal obligations.
Retention periods may vary depending on the type of information, how it is used, and applicable business, contractual, quality-management, regulatory, or legal requirements.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no Internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The Site is intended for business and professional users and is not directed to children under 13. We do not knowingly collect personal information from children under 13 or use such information for advertising measurement.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our services, technologies, business practices, or legal obligations. The “Last updated” date above indicates when the policy was most recently revised.
Contact Us
For questions about this Privacy Policy, our privacy practices, or a privacy request, contact:
PICO Chemical
400 E. 16th Street
Chicago Heights, IL 60411
United States
Email: info@picochemical.com
Phone: 708-757-4910
